Every business in this generation is surrounded with a variety of various
challenges. It would be easy to just roll over and sink. Sadly many companies
are even getting to the point where simply surviving has become their daily
mode of operation. They’re cutting their marketing budget, laying off people
and, unfortunately, worrying about their bottom line more than they do the
customer.
Growing your business and being a successful businessman is always challenging but growing your business is not also your ultimate goal as well. You have to grow your business, make reputation, bring maximum customers, increase sales volume and raise your profit. maximizing the profit is your ultimate goal. For all of this you need to hit in the mind of your customer that your product is the best option for them. That means you have to focus on customer to achieve ultimate goal of raising profit.
But the customer matters more than anything, and, believe it or
not, customers and clients aren't as hard to reach as you might think.
You just have to focus on the customer, and the customer only. Because
customers are your god. If they love you can survive and if they don’t love you, you
have to sacrifice your business. It isn't new advice, but it resonates now more
than ever. Good old fashioned business works online and in social media because
it revolves around people more than anything. It doesn’t depend on pictures,
links or making sure your advertisement is mentioned 87 times in a week. It
puts the customer at the focus of things and makes serving them the number one
priority in the company. It is always true that the company which gives the
priority to their customers more than anything else have better reputation and
better performance.
Blogging Can be a Business
As a small business owner or even a corporation that is looking
for some ‘revival’ to take place in your culture, take a look at how you got to
where you are. Never forget what initially made the customer feel the most
important, don’t forget the long nights of coming up with unique ways to stand
out so people felt special. These strategies last even as everyone else rolls
over and cries, “Economic crisis!”
Has the going gotten rough? Try these three strategies for growing
your business instantly, but putting your focus back on the customer.
Have a conversation
Always do two
way communications with customers. Listen them, know their desire, requirements
and problems and try to full convince them. Use social media to stretch your ad
dollars by engaging directly with your clients. Don’t depend on automated tools
to do the work for you. You want ROI? Then have a relationship with your
customers, just like the merchants of old did many years ago over a counter top.
Talk back. That’s an ingenious idea. Stop tweeting and posting and
sending out your sales message 800 times a week. Care about people. Talk back
to them! Real engagement is not how often your link gets clicked or your
picture gets liked, it’s about people caring enough to verbally answer, engage
and have relationship with you.
Simple Keys for Success
Hit the stationery store
Want to increase customer loyalty and your email open
rates? Then send out a handwritten thank you card to every single person
who buys something from you, even if it’s a digital product. What you do daily
with your clients influences your email campaigns.
It’s important to be the one sender that they LOVE to receive mail
from. Be the one they can’t wait to hear from, just like a good friend. Your
company's emails should be a favorite. We want to hear customers say things
like, “I have a special folder for your emails so I don’t miss a thing!” This
means you won, and your open rates will tell the rest.
Obsess about them.
Top 20 Reasons for business failure
Want to blow the socks off of your competitors and increase your
sales? Then start obsessing about your customers and quit worrying about
your bottom line all day. Your customers are your bottom line. Ignore them and
you have a beautiful recipe for failure.
This whole “be less and don’t compete and just be content with
where you are” is a pathetic scheme to disable the entrepreneurial spirit from
our world. You were created to fight.
Life is not a playground. It is a battlefield. Inside every
entrepreneur is a dream that if pursued and won, and I believe with all of my
heart, the entire world benefits from this. This is about more than just
dollars and ROI, it’s about economic change, creating jobs and creating a
better world. The wealth will follow the entrepreneurs who resist the status
quo and do everything they can to serve well.
Be more as a company. Your customers deserve it.
